Brillant. Al Ries is king in the world of marketing along side Laura Ries. The book: - Positioning, The Battle for Your Mind, really blew me away. I consider you guys marketing pioneers due to the fact you touch on solid new marketing concepts that other experts fail to explore.

Keep up the excellent work.

Hi Al, good to see you again

What about Toyota then? The best selling automobile brand in the world and the third in the US. Are the US car brands under the japanese disease?

In my opinión the main problem with the japanese brands is that they are very focused on quality processes trying to get the best product, the best car as Toyota´s CEO recently said. While the quality processes can be easily copied by competitors, a unique position in the mind cannot. So, why are these brands trying to be the best instead of being unique?

It would be great if you two could briefly answer some of our comments about your videos in order to receive a feedback, just the few ones that you consider interesting I mean.

It´s absolutely fantastic to think that I´m talking to you Al, I´m a big fan of you since the first moment I read one of your books so long ago. If you visited Spain to give a class, please let me know and I will go there. I´m a big fan of you too Laura, The Origin of brands blog is really fabulous. Thank you